Expressionistic Rhetoric and American Values

Upon reading Rhetoric and Ideology in the Writing Class, I thought of Cognitive Rhetoric as a possible response to global competition based on the role assigned to it as that “engaging in scientific research designed to establish a body of knowledge that would rationalize all features of production.” It also reminds me of testing through the New Child Left Behind. Efficiency, profitability and manageability were named as skills which resulted from the method. I found it interesting then, those qualities of Expressionistic Rhetoric are revered by capitalism as follows: private initiative, individualism, confidence to take risks, and bucks against authority. These qualities seem most in line with American ideals.